Lekker Local Tips
This is a riff on the popular South African expression “local is lekker” – “lekker” means “enjoyable” in both Dutch and Afrikaans – and features diverse locals sharing their insider knowledge with potential Dutch tourists.
The campaign consists of a launch film, 40+ social and digital assets, an interactive map and an influencer segment.
Bontle introduces “Lekker Local Tips” - just for you - tourists from the Netherlands, Belgium and Sweden
Zandi takes you ocean foraging
Waylene takes you under the stars in Big Five country
Khosi takes you to a lesser known penguin colony
Karabo takes you on an overnight horse trail through the mountains
Holly takes you on a night cycle through the streets of Soweto
Kimerudi takes you night snorkelling in the Indian Ocean